Title: How about selling beggar’s chicken? Hot topics and market analysis on the entire network in the past 10 days
As a traditional Chinese delicacy, beggar's chicken has gradually become a popular category in the catering market in recent years due to its unique production technology and flavor. This article will combine the hot content of the entire Internet in the past 10 days to conduct a structured analysis of the feasibility of "selling beggar's chicken" from the perspectives of market demand, competition landscape, and consumer feedback.
1. Analysis of the correlation between hot topics on the Internet and beggar's chicken in the past 10 days
| hot topics | Relevance | heat index | Main platform |
|---|---|---|---|
| Recommended local specialties | high | 85 | Douyin, Xiaohongshu |
| Night market economy recovers | Middle to high | 72 | Weibo, Kuaishou |
| Traditional food innovation | middle | 68 | Station B, Zhihu |
| Precooked Dishes Controversy | Low | 45 | Headlines, public accounts |
2. Core data of beggar’s chicken market
| index | data | illustrate |
|---|---|---|
| Online monthly sales | 120,000+ | Sum of mainstream e-commerce platforms |
| Price range per customer | 28-88 yuan | Float according to packaging specifications |
| Short video views | 320 million times | The topic of #贝花鸡 nearly 30 days |
| consumer satisfaction | 89% | Based on 5000 evaluation statistics |
3. Three major advantages of selling beggar’s chickens
1.Strong cultural endorsement: As an intangible cultural heritage, beggar's chicken has a natural story and is suitable for content marketing.
2.High scene adaptability: It can be used as a staple food for meals, travel snacks, and camping food, with diverse consumption scenarios.
3.Considerable profit margins: Raw material costs account for about 35%-45%, and gross profit margins are generally higher than ordinary fast food categories.
4. Potential challenges and countermeasures
| Challenge type | Specific performance | solution |
|---|---|---|
| Homogeneous competition | Low-priced and inferior products appear in some scenic spots | Establish brand standards and highlight differentiation |
| High freshness requirements | The shelf life of current products is only 2-3 days | Develop fresh-keeping packaging or semi-finished products |
| seasonal fluctuations | Winter sales drop by about 30% | Launch of warm food set menu |
5. References to successful cases
A brand in Hangzhou used the "online live broadcast to open clay shell + offline experience store" model, and the daily sales of a single store exceeded 300; Nanjing entrepreneurs combined beggar chicken with local cultural and creative products, and the unit price per customer increased to 128 yuan, but the supply still exceeds demand.
6. Business suggestions
1.Product side: While retaining traditional craftsmanship, we develop innovative SKUs such as small portions and spicy versions.
2.Channel end: Focus on the layout of scenic spots and transportation hubs, and simultaneously develop community group buying
3.Marketing side: Use the ritual of unpacking lotus leaves to create short video content to strengthen memory points
To sum up, under the background of the rise of national trendy food, the beggar's chicken category has obvious market opportunities. It is recommended that entrepreneurs enter the market through a combination strategy of "cultural empowerment + standardized production + scenario-based marketing" and pay attention to controlling the cost of ingredients and distribution losses, which is expected to create a specialty gourmet brand with a high repurchase rate.
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