What is the style of Egger's clothes? Analysis of hot topics and brands across the Internet in the past 10 days
Recently, Etam, as a classic women's clothing brand, has once again become the focus of hot discussion on social platforms. This article combines the hot data of the entire network in the past 10 days to conduct analysis from dimensions such as style positioning, user reviews, and popular items, and organizes structured data for reference.
1. Statistics of hot topics related to Iger in the past 10 days across the entire network
| Ranking | Topic keywords | heat index | Main discussion platform |
|---|---|---|---|
| 1 | Egger’s retro style outfit | 85,200 | Xiaohongshu/Weibo |
| 2 | Egger workplace commuting wear | 62,400 | Douyin/Zhihu |
| 3 | Egger 2023 autumn and winter new style | 53,700 | Tmall/Dewu |
| 4 | Egger's girly look | 47,500 | Station B/Xiaohongshu |
2. Analysis of the core features of Aiger’s brand style
1.French elegance gene: Originating from French design heritage, it retains simple tailoring and waist design. The recently hot-searched "oil painting dress" is a typical representative.
2.Light workplace positioning: Data shows that its commuter series accounts for 43% of sales, especially the combination of suit jacket + umbrella skirt, which is called the "universal formula for newbies in the workplace".
3.Girly innovation: In 2023, the usage rate of bow ties and puff sleeve elements will increase by 27% year-on-year. Brand items have appeared many times in the topic of "Princess on the Run" in Xiaohongshu.
3. Consumers’ hotly discussed TOP5 single products (data in the past 10 days)
| Item name | style tag | reference price | Hot topic |
|---|---|---|---|
| waisted plaid suit | retro commuting | ¥899 | Controversy over the slimming effect |
| Hollow knitted dress | French romance | ¥659 | Seasonal suitability |
| high waist wide leg jeans | American retro | ¥499 | Leg modification effect |
| bow shirt | Girls' workplace | ¥359 | Tips for layering and matching |
4. Points of polarization in consumer evaluations
1.price dispute: 38% of users think that "the design premium is obvious", and 22% of users think that "the quality is worthy of the price."
2.Size issue: Discussions on "one size too small" accounted for 61% of Weibo's super chats, and there were many suggestions for improving Asian styles.
3.style transformation: Old users miss the classic models from the 1990s, and young people are more interested in co-branded models (such as the recent × Disney collaboration series).
5. Matching solutions recommended by fashion experts
According to data from the Douyin #EGG Outfit Challenge, the 3 most popular style combinations are:
1.French commuting style: Waist suit + silk suspenders + straight pants (applicable scene: workplace meeting)
2.Retro preppy style: Horn button coat + plaid skirt + Mary Jane shoes (Xiaohongshu collection 2.1w+)
3.Sweet dating style: Puff-sleeved top + satin skirt (liked as "top 1 for straight men")
Conclusion:Egger is reshaping its brand image through a dual-track strategy of "classic French style + youthful elements". Its style evolution reflects the dual needs of contemporary women for "a sense of sophistication in the workplace" and a "sense of ritual in life." The newly launched environmentally friendly series (using recycled fabrics) may become the next topic of growth.
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